For many years local Loyalty Programmes have played an integral part in the marketing mix of many hotels worldwide. A notable aspect is how little these have evolved. Most that commenced ten to twenty years ago, and still operate today, do so in exactly the same way. Members receive discounts on meals commensurate with the covers they bring, and a series of certificates.

 

One good reason for so little evolution is the concepts’ enormous success. Evidence is overwhelming and unequivocal. Club Programmes have been universally accepted over the past two decades as they work exceptionally well, annually generating tens of thousands of restaurant covers, tens of thousands of paid room nights, and millions of dollars in revenue.

 

MSD applies creative variations to Club programmes to achieve the following objectives:

 

 -   A new value proposition in a mature market
 -   Product differentiation from any competition
 -   Consistent, simple marketing messages as part of the Club, not an extra
 -   Points and Rewards options, fully integrated (if applicable)
 -   A technology platform where everyone is invited
 -   Retention rates ensuring compounding growth year on year.

 

The programme encompasses an agreed range of benefits aimed at the business and professional community. A sophisticated database will be developed forming the foundation to achieve agreed objectives and powerful, quantifiable marketing opportunities and profit solutions.

 

Welcome to MSD. Loyalty and creativity are not mutually exclusive.