As the programme moves to the operational stage, we will appoint an internationally trained and experienced Manager to lead the project. MSD Managers are well-versed in all aspects of the business. They are educated extensively on the importance of placing Hotel needs and expectations above all else, as are all members of the MSD team.

 

Sales staff selection, training and motivation are the key elements of success in the operation. The recruitment process is taken very seriously and fine-tuned as the programme develops and grows.

 

The hallmark of success is not only member acquisition. Stimulating regular usage is a critical success factor. MSD has proven techniques and strategies that deliver member visits. Operational, marketing and technology innovations support the entire operation, enabling and encouraging communication and information. We guarantee valuable and meaningful marketing messages are delivered to members.

 

A Club website is a dynamic vehicle that serves as a reference and information source for member and non-member alike. Periodic offers and new benefits can be advertised. It can also be used as an advertising vehicle for hotel activities such as new facilities, renovations, or personnel changes.

A regular monthly newsletter is another way to keep in touch with members and ensure they are up-to-date on what is happening in their hotel. In coordination with all hotel departments, monthly newsletters will be delivered to members.

 

Members can be targeted for special events and “need period” offers. This is an opportunity for the hotel to leverage a valuable database of committed users and to demonstrate that membership has its privileges.

 

The Points-Rewards programme (where suitable) is another strong communication vehicle offering a new dimension in the way marketing messages are sent. After each visit a message can be dispatched to the member thanking them for their custom, updating their points balance and supplying information and a call to action if desired. Points incentives can also be used to stimulate usage during slower periods.

 

As the programme moves to the operational stage, we will appoint an internationally trained and experienced Manager to lead the project. MSD Managers are well-versed in all aspects of the business. They are educated extensively on the importance of placing Hotel needs and expectations above all else, as are all members of the MSD team.

 

Sales staff selection, training and motivation are the key elements of success in the operation. The recruitment process is taken very seriously and fine-tuned as the programme develops and grows.

The hallmark of success is not only member acquisition. Stimulating regular usage is a critical success factor. MSD has proven techniques and strategies that deliver member visits. Operational, marketing and technology innovations support the entire operation, enabling and encouraging communication and information. We guarantee valuable and meaningful marketing messages are delivered to members.

 

A Club website is a dynamic vehicle that serves as a reference and information source for member and non-member alike. Periodic offers and new benefits can be advertised. It can also be used as an advertising vehicle for hotel activities such as new facilities, renovations, or personnel changes.

A regular monthly newsletter is another way to keep in touch with members and ensure they are up-to-date on what is happening in their hotel. In coordination with all hotel departments, monthly newsletters will be delivered to members.

 

Members can be targeted for special events and “need period” offers. This is an opportunity for the hotel to leverage a valuable database of committed users and to demonstrate that membership has its privileges.

 

The Points-Rewards programme (where suitable) is another strong communication vehicle offering a new dimension in the way marketing messages are sent. After each visit a message can be dispatched to the member thanking them for their custom, updating their points balance and supplying information and a call to action if desired. Points incentives can also be used to stimulate usage during slower periods.